Google Ends Plan to Sell Advertising For Papers

January 21, 2009 11:44 am Published by
I am a Google fan but feel a lot of advertisers are wary of an 800 pound gorilla. I think it is smart for Google to discontinue their Print Ads effort.

Yahoo! recently made a dramatic change in their geographic search algorithm yet I have not read anything about it on WSJ or NYT. Why? It might be the best thing they have done in years!

Why should a practicing dentist and professor care? Dentistry has historically ranked among the top ten advertising categories from the ancient times of Yellow Pages printed books to the current Internet age. The metrics are more statistically predictable and without the degree of volatility of other top ten categories. Ten years of Internet dentistry metrics can be used to predict the direction of companies like Google and Yahoo!

Read the Wall Street Journal Article.

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This post was written by Dr. Jeffrey Dorfman