Consumer-Goods Makers Pour Out Ads
April 12, 2010 10:58 pmAnalysts should carefully study the Brand websites of these companies to see if they currently add any value to their brands; they do not. These Brand websites do not provide any content worthy of a return visit and will not help these brands grow in developing markets. On the internet these brands are Goliaths awaiting slaughter by an upstart. At www.NYCdentist.com we offer 4,400 pages of exclusive, free content through 650 worldwide urls since 1998. The content on Crest.com, Colgate.com orOralB.com – for example – does not reflect the oral care information visitors are seeking. Visit these websites and you decide.
Read The Wall Street Journal article.
Tags: colgate, Colgate-Palmolive Co., Colgate.com, Crest, Crest.com, OralB, OralB.com, Procter & Gamble Co.Categorised in: Dr. Dorfman on WSJ.com
This post was written by Dr. Jeffrey Dorfman