Procter & Gamble to Test Online Store to Study Buying Habits

$13 billion of P&G sales are in Health Care. Crest toothpaste and Oral-B toothbrushes are a big component of that helped in 2009 by “initiative-driven” growth. Why is P&G starting a learning lab from scratch when extensive data on online consumer behavior already exists? At www.1dentist.com we have 11 years of online worldwide dental care data.

Read The Wall Street Journal article.

Categorised in: Dr. Dorfman on WSJ.com

This post was written by Dr. Jeffrey Dorfman