Procter & Gamble to Test Online Store to Study Buying Habits

January 15, 2010 11:46 am Published by

$13 billion of P&G sales are in Health Care. Crest toothpaste and Oral-B toothbrushes are a big component of that helped in 2009 by “initiative-driven” growth. Why is P&G starting a learning lab from scratch when extensive data on online consumer behavior already exists? At we have 11 years of online worldwide dental care data.

Read The Wall Street Journal article.


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This post was written by Dr. Jeffrey Dorfman