Tide Turns ‘Basic’ for P&G in Slump

The major consumer products companies are making a mistake not using the internet to increase brand loyalty worldwide during this recession. It gives consumers like David a reason to stop buying higher priced products.

The websites of these companies demonstrate a lack of understanding of what the end-user is seeking and the web departments of these companies should be held accountable or dismissed. WSJ readers can see a cookie cutter mentality among the consumer product company websites. There is nothing compelling to enhance stickiness or encourage a return visit. They are boring.

It is a great time for the giants of American advertising and marketing to wake up and innovate online. Give David a reason not to buy Tide Basic.

Read The Wall Street Journal article.

Categorised in: Dr. Dorfman on WSJ.com

This post was written by Dr. Jeffrey Dorfman